Our story

Why
Southpaw
exists.

Most advisory firms approach transformation the same way. They arrive with frameworks, deploy large teams, produce comprehensive reports — and leave before the hard work begins. That model works when programmes are on track. It doesn't work when they're not.

Southpaw Strategy was built for the second situation. Founded by Joel McLaughlin — Yale MBA, former HSBC Transformation Office Lead, and management consultant at EY & Capgemini Invent (as well as a charity boxer in training) — the firm draws on nearly two decades of experience inside the most complex transformation environments in global financial services and other notoriously challenging sectors including energy & utilities, government & politics.

The name says it: we're not the obvious choice. We bring a deliberately unorthodox approach — pressure-tested in Tier-1 environments where complexity is highest and the margin for failure is lowest. Governance that slows rather than enables, decisions that don't stick, accountability structures that look right on a slide but don't hold in a room — that's where we work.

Small team. Senior presence. Close to the work. We exit when things are moving. If you've already tried the standard playbook and it hasn't worked, that's usually when clients find us.

Why different

Three things that set us apart

01

Proven in the hardest rooms

Tier-1 banking environments are where transformation complexity is highest and tolerance for failure is lowest. That's the credibility we bring — earned, not borrowed. We've operated at the centre of programmes that couldn't afford to fail.

02

Unorthodox by design

Most stalled programmes stall because of conventional thinking. We bring a deliberately different lens — pressure-tested methods that work precisely because they break from the standard playbook. Not different for its own sake. Different because it's what works.

03

Specialists, not generalists

We don't do everything. We do one thing — unlocking transformation — and we do it better than firms that treat it as one service line among many. Specialism means we've seen your problem before, even if the context is different.

04

Senior-led, always

Every engagement is led by a senior practitioner, not managed by one. We don't send junior resources to do the work while partners show up for quarterly reviews. The people you meet at the start are the people doing the work.

JM
Joel McLaughlin — Founder & Principal Advisor
The founder

Joel McLaughlin

Founder & Principal Advisor

Joel has spent nearly two decades at the centre of complex transformation programmes — at HSBC, Capgemini Invent, Ernst & Young, and earlier as Chief of Staff to three government ministers in British Columbia.

At HSBC, he served as Transformation Office Lead inside the Technology Transformation Management Office, responsible for governance, controls, and executive reporting for one of the world's largest banking technology programmes — presenting to the Technology ExCo chaired by the Group CIO, and leading the interface with Group Transformation, Global Internal Audit, and 2nd Line of Defence. Before that, as a Managing Consultant at Capgemini Invent, he led PMO and executive reporting for the firm-wide DevOps & Agile transformation, rolling out to c.40,000 HSBC employees, and governed a c.$1bn CIO portfolio.

Southpaw was founded on a simple belief: the best advisory work happens when someone senior is close to the problem, honest about what they see, and willing to do things differently when the standard approach isn't working.

Joel holds an MBA from Yale School of Management (top 10% academic distinctions) and a BA with Honours in Political Science from the University of British Columbia. He is currently training for a charity boxing match — which, it turns out, has more in common with transformation advisory than you might expect.

"I started Southpaw because I kept seeing the same pattern: smart people, stalled programmes, and advisors who diagnosed without fixing. We do the other thing."
How we operate

The Southpaw principles

D

Diagnose honestly, not diplomatically

We tell clients what's actually stalled — not what's comfortable. Senior sponsors deserve honest analysis, even when it's politically inconvenient. That directness is what makes the work effective.

S

Stay until it's working

We don't hand over a report and leave. We work alongside teams until momentum is real and self-sustaining. The measure of success is traction, not deliverables.

E

Exit clean

We're not in the business of creating dependency. When things are working, we step back. Our goal is to leave organisations more capable than we found them — not to extend the engagement.

U

Unorthodox where it counts

We don't break from convention for its own sake. We do it when the conventional approach is what caused the stall in the first place. Pressure-tested methods, applied with judgment.

Ready to work with us?

A short, confidential conversation is the right place to start.

Start a conversation